Why Dirte
Focused on the ride. Driven by you.
We're not chasing volume. Dirtlab engineers the frame; we spec and build your bike in Tahoe, by riders, and stand behind it for as long as you ride. Quality above everything — one bike at a time, done right.
Built in Tahoe, by riders
Every Dirte is specced and built in Tahoe by people who ride the same trails you do. Focused on the ride, driven by you — not by a production line.
Quality above everything
We'd rather build one bike right than rush a dozen. Every build is checked, dialled and ridden before it's handed over. No corners, no compromises.
Made to last
A Dirte is a store of value — long-life frames, repairable, supported across the whole life of the bike. Lifetime frame warranty and crash-replacement support.
Aftercare that never ends
The sale is the start. Service, tuning and support stay personal — we know your bike because we built it, and we're here for as long as you ride it.
The Maxon edge
Our e-assist bikes are built around the Swiss-made Maxon BIKEDRIVE AIR S — 60 years of precision drives, now the heart of the Paratu. The same frame rides pure on your legs, too.
Small on purpose
We stay small by intent. No volume targets, no mass production — just engineering, obsession with how the bike rides, and time spent getting each one right.
Frame, then build
Engineered abroad. Built in Tahoe.
The frame is the work of Dirtlab — the K-Volve (kinematics), G-Volve (geometry) and S-Volve (sizing) standards from 30+ years in the bike industry, laid up by craftspeople who've built for the major brands. The Maxon motor is Swiss, by design.
Then it comes home. Every Dirte is specced, assembled, tuned and ridden in Tahoe by people who ride these trails — before it's ever handed to you. That's where the world-class frame becomes your bike, and where our aftercare begins and never stops.
The crew
The Dirte Rotten Scoundrels
Our ambassadors, owners, mechanics and builders — the people who ride, wrench and live the brand. Buy a Dirte and you join the crew.
Built in Tahoe · for riders who ride
Seeing us at the show?
Book a demo-day slot and put down a fully-refundable deposit to lock your build. We build a small number, by hand — reserve yours.